Discover how LogicMD's innovative healthcare technology solutions have transformed patient care, streamlined operations, and driven growth for healthcare providers worldwide.
In an extremely competitive world of bariatric surgery marketing, it takes more than just spending money on paid advertisements to secure patients for various weight loss services, including Gastric sleeve, Gastric Bypass, and Revision Surgery. These days, patients research extensively about bariatric surgery, sometimes in English and in Spanish. They are searching through many different places, including sites with Google Search, maps, website searches, and retargeted ads.
Even though this bariatric practice offered high-value weight loss procedures, it faced many complex challenges to growth.
LogicsMD has developed and launched a 360° digital marketing plan that focuses on visibility, conversion, and retention.
Such keywords have helped attract patients who are searching in both languages, which helps in expanding the practice’s reach.
Gastric Sleeve Surgery
Gastric Bypass Near Me
Weight Loss Revision Surgery
Cirugía de Manga Gástrica
Cirugía Bariátrica en Español
Strong calls-to-action (CTAs) in both English and Spanish
Mobile-first UX
Easy access to phone numbers and contact forms
These all practices have ensured that users can take actions quickly-regardless of language or device.
Ad budgets were strategically shifted toward high-intent and bilingual campaigns.
High-intent search terms related to robotic urology procedures
Spanish-language ad sets on Google and Meta
Retargeting campaigns to bring visitors back to the site
The Google Business Profile was optimized to improve local search visibility.
Implemented local call tracking to monitor inbound lead sources
Category selection (e.g., “Weight Loss Service,” “Bariatric Surgeon”)
Review acquisition and management
Keywords in business descriptions
Such keywords have helped attract patients who are searching in both languages, which helps in expanding the practice’s reach.
Gastric Sleeve Surgery
Gastric Bypass Near Me
Weight Loss Revision Surgery
Cirugía de Manga Gástrica
Cirugía Bariátrica en Español
The transformation was fast—and measurable.
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Spanish-speaking patient inquiries grew by 147%. Spanish SEO and paid ads tapped into underserved local demand.
Google Business Profile optimization led to a 118% increase in calls from local search. Local visibility is crucial for in-office consultation bookings.
SEO-generated leads grew by 225%—with zero paid spend. Organic traffic is the most cost-effective long-term strategy.
Phone calls converted at the highest rate (131%) across channels. Bilingual call tracking allowed for better follow-up and nurturing.
This case study has proved that in the competitive bariatric market of the present time, multi-channel and multilingual digital strategies are not only important but a necessity to grow a business.
At LogicsMD, our experienced and skilled team specializes in helping bariatric and weight-loss surgery clinics dominate their market with:
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