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In the digital-first healthcare world, attracting patients for advanced procedures such as robotic prostatectomy, partial nephrectomy, and cystectomy is not only about ads. It is more than that. Patients who are facing serious diagnoses spend weeks researching options in both English and Spanish. They explore Google, review the surgeon’s credentials, and compare websites. Suppose you offer practices like robotic prostatectomy or partial nephrectomy and they do not appear on the search engines or speak their language. In that case, you are not visible to them or generate leads.
Despite offering top-notch services for robotic surgery, the practice faced several digital barriers as
To fix all the issues, our team launched a comprehensive and multilingual digital marketing strategy, which was focused on SEO, conversions, local visibility, and analytics.
Our team of SEO experts identified and targeted high-value procedure keywords in both English and Spanish.
English: robotic prostatectomy, kidney cancer surgeon, bladder cancer surgery
Spanish: cirujano de próstata robótica, cirugía de cáncer de riñón, oncólogo urológico Miami
Website pages were rewritten in both languages to improve conversions and user experience.
Strong CTAs like 'Book Your Consultation' and 'Call Now'
Simple mobile navigation for fast-loading performance
Service pages focused on robotic procedures with patient-friendly language
Ad budgets were strategically shifted toward high-intent and bilingual campaigns.
High-intent search terms related to robotic urology procedures
Spanish-language ad sets on Google and Meta
Retargeting campaigns to bring visitors back to the site
The Google Business Profile was optimized to improve local search visibility.
Implemented local call tracking to monitor inbound lead sources
Posted real patient testimonials and before-and-after case summaries
Added services like Robotic Surgery, Kidney Cancer Treatment, and Urologic Oncologist
Advanced analytics and tracking systems were implemented to monitor lead performance.
Google Analytics event tracking for calls, forms, and button clicks
Custom naming for accurate lead attribution
Real-time reporting dashboards for lead source monitoring
Our team of SEO experts identified and targeted high-value procedure keywords in both English and Spanish.
English: robotic prostatectomy, kidney cancer surgeon, bladder cancer surgery
Spanish: cirujano de próstata robótica, cirugía de cáncer de riñón, oncólogo urológico Miami
The results, achieved after three months of consistent execution and optimization, were impressive and measurable.
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Organic search accounted for 70% of total traffic and 66% of leads– a crucial channel for attracting patients searching for solutions, like robotic surgery.
Even without ads, direct visits convert well, which highlights the power of reputation and returning patients.
Referral traffic is small in volume, but has the highest conversion rate per session (3.3%). This emphasizes the importance of building medical referral networks.
Spanish-language optimization helped connect the Hispanic community in Miami. Spanish-language optimization was a segment that had been previously untouched by the digital marketing of the practice.
Google Business improvements led to increased call volume and visibility for the local keywords like “near me” searches, which is crucial for location-based services.
We started SEO for the website in March 2025, which resulted in growth in the impressions and clicks, reaching thousands per day by August, which shows how sustained optimization can drive long-term visibility.
Implementing event tracking disclosed exactly which channels produce calls and form submissions, and organic search delivered 89 leads, which directed traffic generated 31.
This proves that data-driven and multilingual marketing is essential for a site to improve its visibility.
Do you want to grow your urologic surgery practice? LogicsMD can help you. Our strategies help robotic and urologic oncology practices scale with:
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